Holland Capital invests in Adjust’s growth ambitions

Amsterdam / Amstelveen, January 23, 2024 – Holland Capital invests in Adjust, a renowned purchasing and contract management consultancy for the public, semi-public and private sectors. Holland Capital's investment offers the company the opportunity to accelerate its stated growth ambitions.


Purchasing and contract management

In recent years, the demand for purchasing and contract management services has increased due to a growing awareness of the added value of professional purchasing and contract management, a shortage of specialized personnel and a tendering obligation for the (semi-)public sector. Due to these developments, companies and governments are increasingly requesting support from consultancy firms such as Adjust. With a team of more than 200 experienced and specialized consultants, Adjust supports its customers with complex purchasing and contract management issues, strategy formation & organizational development. Important themes are sustainability, the energy transition and digitalization.

Adjust and Holland Capital

Adjust is a leading player in the field of purchasing and contract management services in the Netherlands. The company has grown rapidly in recent years, both organically and through acquisitions. Holland Capital and Adjust have jointly drawn up a growth plan for the coming years, in which the emphasis will be on growing the current business, entering adjacent niches, and international buy-and-build. In addition, Holland Capital, as a technology investor, sees opportunities for digitalization within the purchasing and contract management domain and Adjust’s services.

Guido Winnink (CEO Adjust): “We have always followed our own path within the purchasing and contract management services market. Delivering added value through high-quality services is central to this. We also focus on social value through innovative solutions. We are happy that we have found an investor with Holland Capital who will support us on this path. This will be of value to our clients and to all Adjusters who will have even greater opportunities for growth and development. ”

Laurens Platteeuw (Investment Director, Holland Capital): “With a highly experienced team and a solid track record in acquisitions, we are pleased to add Adjust to our Technology portfolio. At Holland Capital we can, among other things, facilitate the company in the transformation to a tech-enabled business model. We want to support Adjust’s purchasing and contract management experts through digitalization, so that these experts can continue to make a difference and customers experience even better service.”


Adjust was founded in 2003 by current CEO Guido Winnink. With a team of more than 200 purchasing and contract management professionals, Adjust works for multinationals, large and medium-sized companies, the healthcare sector, municipalities, provinces, ministries and other (semi) government institutions. Adjust has already made several successful acquisitions in recent years, namely: Motive Talent (2019), Inkada and Emeritor (both 2022), InkoopMeesters and Inteon (both 2023).

About Holland Capital

Holland Capital has been investing responsibly and successfully in more than 180 Dutch SME companies for over 40 years. With a clear investment strategy, they are active in the attractive growth markets of Healthcare, Technology and Agrifood. The experienced and committed investment team understands entrepreneurship. They strive for an open, sustainable and professional relationship with the management teams of the companies in which they invest, with the common goal of achieving growth. Holland Capital is supported by a broad network of successful entrepreneurs in the relevant growth markets. Holland Capital has offices in Amsterdam and Düsseldorf.

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Noortje Bruggeman

Manager HR

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